America's largest broker, Merrill Lynch, has finally decided to roll out a full online trading service.
The move has been forced on the 85-year-old Wall Street institution by the rapid growth in online share dealing, and is a further sign of the rapid technological revolution transforming the way shares are bought and sold.
The days when stock markets were like gentlemen's clubs, dominated by brokers placing orders for wealthy clients from leather armchairs seem long gone.
With new technology, the stock market is awash with amateur traders who buy and sell stocks at home by punching personal computer keyboards.
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